Marketing research : an applied approach /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
McGraw-Hill,
c1991.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxi, 856 p. : ill(some col.), maps ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0071009930 |