Marketing research : an applied approach /

Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1983.
Edition:2nd ed.
Subjects:
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005 20171111225906.0
008 931118s1983 nz b 001 0 eng d
050 |a HF5415.2  |b .K53 1983 
100 1 |a Kinnear, Thomas C.,  |d 1943- 
245 1 |a Marketing research :  |b an applied approach /  |c by Thomas C. Kinnear, James R. Taylor. 
250 1 |a 2nd ed. 
260 1 |a New York :  |b McGraw-Hill,  |c 1983. 
300 1 |a xvii, 698 p. ;  |c 25 cm. 
500 1 |a International student edition. 
504 1 |a Includes bibliographical references and indexes. 
650 1 |a Marketing research 
650 1 |a Marketing  |x Management 
700 1 |a Taylor, James R.  |q (James Ronald), 
952 |a GrThPMO  |b 59afceb06c5ad17d7e599b97  |c 952a  |d 9528  |e -  |t 1  |x m  |z Books