Marketing research : an applied approach /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1983.
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | International student edition. |
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| Physical Description: | xvii, 698 p. ; 25 cm. |
| Bibliography: | Includes bibliographical references and indexes. |