Marketing research : an applied orientation /

Main Author: Malhotra, Naresh
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1993.
Subjects:
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020 |a 0130099864 (pbk.) 
100 1 |a Malhotra, Naresh 
245 1 |a Marketing research :  |b an applied orientation /  |c Naresh Malhotra. 
260 1 |a Englewood Cliffs, N.J. :  |b Prentice Hall,  |c c1993. 
300 1 |a xxxiv, 857 p. :  |b ill., diagr. ;  |c 30 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing research 
952 |a GrThPMO  |b 59afce646c5ad17d7e599a08  |c 952a  |d 9528  |e HF5451.2.M359 1993  |t 7  |x m  |z Books