Description: Marketing research :

Main Author:	Malhotra, Naresh
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, c1993.
Subjects:	Marketing research

Physical Description:	xxxiv, 857 p. : ill., diagr. ; 30 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0130099864 (pbk.)