Marketing management /

Main Author: Boyd, Harper W.
Other Authors: Massy, William F.
Format: Book
Language:English
Published: New York : Harcourt Brace Jovanovich, c1972.
Series:The Harbrace series in business and economics
Subjects:
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050 |a HF5415.13  |b .B669 
100 1 |a Boyd, Harper W. 
245 1 |a Marketing management /  |c Harper W. Boyd, William F. Massy. 
260 1 |a New York :  |b Harcourt Brace Jovanovich,  |c c1972. 
300 1 |a xii, 618 p. :  |b ill. ;  |c 24 cm. 
490 1 |a The Harbrace series in business and economics 
504 1 |a Includes bibliographical references. 
650 1 |a Marketing  |x Management 
700 1 |a Massy, William F. 
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