Description: Marketing management /

Main Author:	Boyd, Harper W.
Other Authors:	Massy, William F.
Format:	Book
Language:	English
Published:	New York : Harcourt Brace Jovanovich, c1972.
Series:	The Harbrace series in business and economics
Subjects:	Marketing > Management

Physical Description:	xii, 618 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0155551140