Marketing management : text and cases /

Main Author: Loudon, David L.
Other Authors: Stevens, Robert E.,, Wrenn, Bruce
Format: Book
Language:English
Published: New York : Best Business Books, an Imprint of The Haworth Press, Inc., c2005.
Subjects:
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020 0 0 |a 0789012332 (Case : alk. paper) 
082 0 0 |2 22  |a 658.8 
100 1 0 |a Loudon, David L. 
245 1 0 |a Marketing management :  |b text and cases /  |c David Loudon, Robert Stevens, Bruce Wrenn. 
260 1 0 |a New York :  |b Best Business Books, an Imprint of The Haworth Press, Inc.,  |c c2005. 
300 0 0 |a xiii, 373 p. :  |b ill. ;  |c 22 cm. 
504 0 0 |a Includes bibliographical references and index. 
650 0 0 |a Marketing  |x Management 
650 0 0 |a Marketing  |x Management 
700 1 0 |a Stevens, Robert E.,  |x Case studies 
700 1 0 |a Wrenn, Bruce 
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