Marketing management : text and cases /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Best Business Books, an Imprint of The Haworth Press, Inc.,
c2005.
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| Subjects: |
| Physical Description: | xiii, 373 p. : ill. ; 22 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789012332 (Case : alk. paper) |