Marketing research : text and cases /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1989.
|
| Edition: | 7η έκδ. |
| Subjects: |
Table of Contents:
- Part I. Introduction to marketing research
- Part II. The marketing research process
- Part III. Selected applications of marketing research
- Appendices
- Index.