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20171112000034.0 |
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880711s1989 ilua b 001 0 eng c |
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|a 0256068135
|q (σκληρόδετο)
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| 040 |
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|a DLC
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|a HF5415.2
|b .B65 1989
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| 082 |
0 |
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|2 19
|a 658.83
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| 100 |
1 |
0 |
|a Boyd, Harper W.
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| 245 |
1 |
0 |
|a Marketing research :
|b text and cases /
|c Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
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| 250 |
1 |
0 |
|a 7η έκδ.
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| 260 |
1 |
0 |
|a Homewood, Ill. :
|b Irwin,
|c 1989.
|
| 300 |
1 |
0 |
|a xv, 816 σ. :
|b εικ. ;
|c 25 εκ.
|
| 504 |
1 |
0 |
|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
|
| 505 |
0 |
0 |
|a Part I. Introduction to marketing research -- Part II. The marketing research process -- Part III. Selected applications of marketing research -- Appendices -- Index.
|
| 650 |
0 |
0 |
|a Marketing research
|
| 650 |
0 |
0 |
|a Marketing research
|
| 650 |
0 |
7 |
|a Έρευνα μάρκετινγκ.
|
| 700 |
1 |
7 |
|a Westfall, Ralph L.
|
| 700 |
1 |
7 |
|a Stasch, Stanley F.
|
| 952 |
|
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|a GRThAnMak
|b 59cca5c16c5ad1344603292c
|c 998a
|d 945l
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| 952 |
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|a GR-KaHUA
|b 59cca8bf6c5ad1344603a3b8
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