Strategic management for tourism, hospitality and events /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Edition: | Second edition. |
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Table of Contents:
- Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction
- Strategy and strategic objectives for tourism, hospitality and event organisations
- Introduction to strategy for travel, tourism and hospitality
- Part 2. Analysing the internal environment. Introduction
- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage
- Tourism, hospitality and event organisations : the human resources context
- Tourism, hospitality and event organisations : the financial context
- Tourism, hospitality and event organisations : the products and markets context
- Part 3. Analysing the external environment. Introduction
- The external environment for travel, tourism and hospitality organisations : the macro context
- The external environment for travel, tourism and hospitality organisations : the micro context
- SWOT analysis
- Part 4. Strategic Selection. Introduction
- Competitive strategy and strategic direction for tourism hospitality and event organisations
- Strategic methods of development for travel, tourism and hospitality
- Strategic evaluation and selection
- Part 5. Strategic implementation and strategy in theory and practice. Introduction
- Strategic implementation for tourism, hospitality and events
- International and global strategies for tourism, hospitality and events
- Strategy and the tourism, hospitality and events, theory and practice
- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry
- Case 2. Tourism Queensland: strategic positioning and promotion
- Case 3. Ryanair: evolution of competitive strategy
- Case 4. Hyatt hotels: a family firm goes for growth
- Case 5. Days Inn: franchising hospitality assets in China
- Case 6. Reed Exhibitions, the world's leading events organizer
- Case 7. Thomas Cook: turnaround for an historic travel brand.