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03296nam a2200301 a 4500 |
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2013139 |
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20171112000001.0 |
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140822s2015 enk b 001 0 eng |
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|a 9780415837279(hardback)
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| 020 |
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|a 9780415837248(paperback)
|z 9780750648547 (ebook)
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|a GR-PaHOU
|b gre
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|a G155.A1
|b E927 2015
|a G155.A1
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|2 23
|a 910.68/4
|b E927 2015
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| 100 |
1 |
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|a Evans, Nigel,
|d 1955-
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| 245 |
1 |
0 |
|a Strategic management for tourism, hospitality and events /
|c Nigel Evans.
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| 250 |
1 |
0 |
|a Second edition.
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| 300 |
1 |
0 |
|a xx, 708 pages ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
0 |
|a Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
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| 650 |
0 |
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|a Tourism
|x Management.
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| 650 |
0 |
7 |
|a Τουρισμός
|x Διοίκηση και οργάνωση
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| 650 |
0 |
0 |
|a Hospitality industry
|x Management.
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| 650 |
0 |
7 |
|a Βιομηχανία φιλοξενίας
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| 650 |
0 |
0 |
|a Strategic planning.
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| 650 |
0 |
7 |
|a Στρατηγικός σχεδιασμός
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| 650 |
0 |
4 |
|a Γενικές αρχές μάνατζμεντ, τουριστική νομοθεσία και οργάνωση εργοδοτικών και συλλογικών φορέων τουρισμού
|x ΔΤΕ 50.
|
| 952 |
|
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|a GRThAnMak
|b 59cca4126c5ad1344602d591
|c 998a
|d 945l
|x m
|z Books
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| 952 |
|
|
|a GR-PaHOU
|b 59cc811b6c5ad13446fda12b
|c 998a
|d 945l
|e 910.684 EVA
|t 2
|x m
|z Books
|
