Relationship marketing : creating stakeholder value /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Elsevier Butterworth-Heinemann,
2002.
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| Subjects: |
| Physical Description: | xvi, 242 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780750648394 |