How to measure anything : finding the value of "intangibles" in business /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2007.
|
| Subjects: |
Table of Contents:
- The intangibles and the challenge
- An intuitive measurement habit : Eratosthenes, Enrico & Emily
- The illusion of intangibles : why immeasurables aren't
- Clarifying the measurement problem
- Calibrated estimates : how much do you know now?
- Measuring risk : introduction to the Monte Carlo
- Measuring the value of information
- The transition : from what measure to how to measure
- Sampling reality : how observing some things tells us about all things
- Bayes : adding to what you know now
- Preference & attitudes : the softer side of measurement
- The ultimate measurement instrument : human judges
- New measurement instruments for management
- A universal measurement method : applied information economics
- Bringing the pieces together.