How to measure anything : finding the value of "intangibles" in business /

Main Author: Hubbard, Douglas W., 1962-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2007.
Subjects:
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100 1 4 |a Hubbard, Douglas W.,  |d 1962- 
245 1 0 |a How to measure anything :  |b finding the value of "intangibles" in business /  |c Douglas W. Hubbard. 
260 1 0 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c ©2007. 
300 1 0 |a 1 online resource (xv, 287 pages) :  |b illustrations 
504 1 0 |a Includes bibliographical references and index. 
505 0 0 |a The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together. 
650 0 0 |a Intangible property  |x Valuation. 
650 0 7 |a BUSINESS & ECONOMICS  |x Accounting  |x Financial. 
650 0 7 |a Intangible property  |x Valuation. 
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