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00915nam a2200241 a 4500 |
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1967442 |
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20171111235857.0 |
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020930s2003 njua b 001 0 eng |
| 020 |
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|a 0805842675 (c : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a HF5826.5
|b .K38 2003
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| 082 |
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|2 21
|a 659
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| 100 |
1 |
|
|a Katz, Helen E.
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| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising media selection, planning, research, and buying /
|c Helen Katz.
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| 250 |
1 |
4 |
|a 2nd ed.
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| 260 |
1 |
4 |
|a Mahwah, N.J. :
|b Lawrence Erlbaum,
|c 2003.
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| 300 |
1 |
4 |
|a xix, 185 p. :
|b ill. ;
|c 24 cm.
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| 504 |
1 |
4 |
|a Includes bibliographical references (p. 177-180) and index.
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| 650 |
1 |
4 |
|a Advertising media planning
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| 650 |
1 |
4 |
|a Mass media and business
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| 650 |
1 |
4 |
|a Marketing channels
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| 952 |
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|a GrThPMO
|b 59b000656c5ad17d7e5a7c18
|c 952a
|d 9528
|e HF5826.5.K38 2003
|t 7
|x m
|z Books
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| 952 |
|
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|a GrAtEKP
|b 59cceb326c5ad134460c2253
|c 998a
|d 945l
|e 659 KAT
|t 1
|x m
|z Books
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