The media handbook : a complete guide to advertising media selection, planning, research, and buying /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xix, 185 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 177-180) and index. |
| ISBN: | 0805842675 (c : alk. paper) |