Conducting online surveys /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage Publications,
c2007
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| Subjects: |
Table of Contents:
- List of tables & figures
- Preface
- Acknowledgments
- Introduction
- What is a survey?
- Why is a book specific to online survey research needed?
- When should an online survey be used?
- Online survey studies
- Summary
- Planning the online survey
- E-mail surveys
- Internet/Intranet (Web page) surveys
- What to consider when buying survey software and selecting a Web survey host
- Survey objectives
- Survey timelines
- Survey research ethics
- Summary
- Sampling
- Populations and samples
- Sampling techniques for Internet surveys
- Sources of error in online surveys
- Summary
- Writing survey questions
- General considerations
- Validity of measurement
- Respondent-centered threats to validity
- Question format and wording
- Level of measurement
- Demographic questions
- Pretesting
- Summary
- Designing and developing the survey instrument
- Questionnaire design
- Making your survey accessible to everyone
- Ensuring that participants respond only once
- Summary
- Conducting the survey
- Methods of recruitment
- Increasing the response rate
- Thank-you notes
- Summary
- Processing and analyzing the survey data
- Planning for data analysis
- Tracking the surveys
- Creating a codebook for e-mail surveys
- Data cleaning
- Data transformation
- Descriptive statistics
- Inferential statistics
- Summary
- Reporting the survey results
- Preliminary considerations
- Format of a survey report
- Oral presentations
- Poster session presentations
- Visual aids
- Matching survey results to type of display
- Distributing results using a Web-based survey development tool
- Summary
- Concluding comments
- Opportunities and challenges in online survey research
- Benefits of online surveys
- The future of online survey research
- Appendix A: Resource guide
- Appendix B: Probability sampling review for closed populations
- Appendix C: Basic demographic questionnaire
- Appendix D: Sample e-mail invitation
- Appendix E: Sample snail mail invitation
- Appendix F: Review of basic summary statistics
- Appendix G: Sample of SurveyMonkey's basic results report
- Glossary
- References
- Index
- About the authors