|
|
|
|
| LEADER |
02934nam a2200205 a 4500 |
| 001 |
1966074 |
| 005 |
20171111235855.0 |
| 008 |
060911s2007 caua b 001 0 eng d |
| 020 |
|
|
|a 9781412937542
|
| 082 |
0 |
4 |
|2 22
|a 301.028
|
| 100 |
1 |
4 |
|a Sue, Valerie M.
|
| 245 |
1 |
0 |
|a Conducting online surveys /
|c Valerie M. Sue, Lois A. Ritter
|
| 260 |
1 |
0 |
|a Los Angeles :
|b Sage Publications,
|c c2007
|
| 300 |
1 |
0 |
|a xii, 194 p. :
|b ill. ;
|c 23 cm
|
| 504 |
1 |
0 |
|a Includes bibliographical references (p. 185-187) and index
|
| 505 |
0 |
0 |
|a List of tables & figures -- Preface -- Acknowledgments -- Introduction -- What is a survey? -- Why is a book specific to online survey research needed? -- When should an online survey be used? -- Online survey studies -- Summary -- Planning the online survey -- E-mail surveys -- Internet/Intranet (Web page) surveys -- What to consider when buying survey software and selecting a Web survey host -- Survey objectives -- Survey timelines -- Survey research ethics -- Summary -- Sampling -- Populations and samples -- Sampling techniques for Internet surveys -- Sources of error in online surveys -- Summary -- Writing survey questions -- General considerations -- Validity of measurement -- Respondent-centered threats to validity -- Question format and wording -- Level of measurement -- Demographic questions -- Pretesting -- Summary -- Designing and developing the survey instrument -- Questionnaire design -- Making your survey accessible to everyone -- Ensuring that participants respond only once -- Summary -- Conducting the survey -- Methods of recruitment -- Increasing the response rate -- Thank-you notes -- Summary -- Processing and analyzing the survey data -- Planning for data analysis -- Tracking the surveys -- Creating a codebook for e-mail surveys -- Data cleaning -- Data transformation -- Descriptive statistics -- Inferential statistics -- Summary -- Reporting the survey results -- Preliminary considerations -- Format of a survey report -- Oral presentations -- Poster session presentations -- Visual aids -- Matching survey results to type of display -- Distributing results using a Web-based survey development tool -- Summary -- Concluding comments -- Opportunities and challenges in online survey research -- Benefits of online surveys -- The future of online survey research -- Appendix A: Resource guide -- Appendix B: Probability sampling review for closed populations -- Appendix C: Basic demographic questionnaire -- Appendix D: Sample e-mail invitation -- Appendix E: Sample snail mail invitation -- Appendix F: Review of basic summary statistics -- Appendix G: Sample of SurveyMonkey's basic results report -- Glossary -- References -- Index -- About the authors
|
| 650 |
0 |
0 |
|a Social surveys
|x Methodology
|
| 700 |
1 |
0 |
|a Ritter, Lois A.
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1e236c5ad13446f817e0
|c 998a
|d 945l
|e 301.028 SUE
|t 1
|x m
|z Books
|
| 952 |
|
|
|a CY-LiCUT
|b 5a01a61f6c5ad14ac1e79663
|c 945l
|d 998a
|t 1
|x m
|z Books
|
