Advertising and popular culture /
Main Author: | |
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Corporate Authors: | , |
Format: | Book |
Language: | English |
Published: |
Thousand Oaks, Calif :
Sage Publications ,
c1996 .
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Subjects: |
Table of Contents:
- Energizers
- Origins
- Flagrant criticisms
- The dynamics behind the advertisement
- The dynamics of popular culture
- Exchanges
- The surface of the advertisement, composed and consumed
- Deciphering advertisements
- Mixed receptions
- The project of the self