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950926s gr gr 00010 eng d |
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|a 0803954824
|z (cloth : acid-free paper)
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|a 0803954832
|z (pbk. : acid-free paper)
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|a HF5805
|b .F69 1996
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|2 20
|a 659.1/042/0973
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|2 22
|a 659.10420973
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|2 21η
|a 659.10420973
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|a Fowles, Jib.
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|a Advertising and popular culture /
|c Jib Fowles
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|a Thousand Oaks, Calif :
|b Sage Publications ,
|c c1996 .
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| 300 |
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|a xviii, 278 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Βιβλιογραφία: σ. 252-265
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|a Includes bibliographical references (p. 252-265) and indexes.
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|a Includes bibliographical references and indexes.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a Energizers
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| 505 |
1 |
0 |
|a Origins
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| 505 |
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|a Flagrant criticisms
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|a The dynamics behind the advertisement
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|a The dynamics of popular culture
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|a Exchanges
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|a The surface of the advertisement, composed and consumed
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| 505 |
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|a Deciphering advertisements
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| 505 |
1 |
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|a Mixed receptions
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| 505 |
1 |
0 |
|a The project of the self
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| 650 |
1 |
0 |
|a Advertising
|x Social aspects
|z United States
|
| 650 |
1 |
0 |
|a Popular culture
|z United States
|
| 650 |
1 |
0 |
|a Advertising
|x Social aspects
|z United States
|
| 650 |
1 |
0 |
|a Popular culture
|z United States
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| 650 |
1 |
0 |
|a Διαφήμιση
|x Κοινωνικές απόψεις
|z Ηνωμένες Πολιτείες Αμερικής
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| 650 |
1 |
0 |
|a Λαϊκή κουλτούρα
|z Ηνωμένες Πολιτείες Αμερικής
|
| 650 |
1 |
0 |
|a Advertising
|x Social aspects
|z United States
|
| 650 |
1 |
0 |
|a Popular culture
|z United States
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| 710 |
1 |
0 |
|a Sage Publications, inc.
|
| 710 |
1 |
0 |
|a Sage
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