Winning at new products : accelerating the process from idea to launch /

Main Author: Cooper, Robert Gravlin, 1943-
Format: Book
Language:English
Published: New York : Basic Books , 2001.
Edition:3rd ed.
Subjects:
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100 1 0 |a Cooper, Robert Gravlin,  |d 1943- 
245 1 0 |a Winning at new products :  |b accelerating the process from idea to launch /  |c Rober G. Cooper. 
250 1 0 |a 3rd ed. 
260 1 0 |a New York :  |b Basic Books ,  |c 2001. 
300 1 0 |a xiii, 425 p.:  |b ill. ;  |c 24 cm. 
504 1 0 |a Includes bibliographical references (p. 399-411) and index. 
650 1 0 |a New products. 
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