Marketing communications in tourism and hospitality : concepts, strategies and cases /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2009.
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| Edition: | 1st ed. |
| Series: | Hospitality, leisure, and tourism
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| Subjects: |
Table of Contents:
- Positioning marketing communications for tourism and hospitality
- Communications theory and applications
- The marketing communications environment
- Consumer roles in marketing communications
- Marketing communications and organisational strategy
- Segmentation, targeting and positioning
- Marketing communications planning
- Advertising strategies for tourism and hospitality
- Other communications strategies
- Interactive and E-communications issues and strategies
- Conclusions and future issues in marketing communications.