Marketing communications in tourism and hospitality : concepts, strategies and cases /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2009.
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| Edition: | 1st ed. |
| Series: | Hospitality, leisure, and tourism
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| Subjects: |
| Physical Description: | xx, 300 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780750682770 |