Marketing management : text and cases /

Main Author: Czinkota, Michael R
Other Authors: Kotabe, Masaaki, Mercer, David
Format: Book
Published: Cambridge, MA. : Blackwell Publishers, c1997
Subjects:
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245 1 0 |a Marketing management :  |b text and cases /  |c Michael R. Czinkota, Masaaki Kotabe, David Mercer 
260 1 0 |a Cambridge, MA. :  |b Blackwell Publishers,  |c c1997 
300 1 0 |a xxii, 675 p. :  |b diagrams, maps, tables. ;  |c 24 cm. 
504 1 0 |a Includes bibliographical references and index. 
650 1 0 |a Marketing  |x Management 
700 1 0 |a Kotabe, Masaaki 
700 1 0 |a Mercer, David 
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