Description: Marketing management :

Main Author:	Czinkota, Michael R
Other Authors:	Kotabe, Masaaki, Mercer, David
Format:	Book
Published:	Cambridge, MA. : Blackwell Publishers, c1997
Subjects:	Marketing > Management

Physical Description:	xxii, 675 p. : diagrams, maps, tables. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1557866945