The business of economics/
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| Format: | Book |
| Language: | English |
| Published: |
Oxford:
Oxford University Press,
1996
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| Subjects: |
Table of Contents:
- List of figures
- List of tables
- Part I. Economics in business
- 1. Economics and business
- 2. The failures of forecasting
- 3. Economic models. What is a macroeconomic model? The uses of models
- 4. Uses and abuses of economics. Taxis or taxes? The death of economics? 5. Can there be a science of business? Quacks and gurus. Galileo's telescope. Good food costs less at Sainsbury's
- Part II. Competitive advantage
- 6. The structure of strategy
- 7. Competitive advantage
- 8. Adding value
- 9. No free lunches. The irrelevance of finance. Father Christmas does not exist
- 10. The competitive advantage of nations
- Part III. Corporate personality: shareholders and stakeholders
- 11. Relationships and commitments. Trust or contract? Characteristics and policies. Objectives and outcomes
- 12. Contracts or relationships
- 13. Corporate governance
- 14. The customer corporation
- 15. Inclusive economies
- Part IV. Using economics
- 16. Applying economics. Just rewards. What's in a name? Reflections from the seaside. Falling prices. Blessed are the metal bashers
- 17. The strategic audit
- 18. Pricing the tunnel
- 19. The media revolution
- 20. Firms and industries. Insurance with coffee. The sport of sheikhs. The Saatchi story. Best advice. The core business: do peaches need cream? When firms consolidate
- References
- Index