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02479nam a2200361 a 4500 |
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1937211 |
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20171111235816.0 |
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040312s1996 gr gr 001 0 eng d |
| 020 |
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|a 0198292228
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| 040 |
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|a Gr-KaHUA
|b gre
|e AACR2
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| 082 |
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|a 330
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| 100 |
1 |
0 |
|a Kay, John Anderson
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| 245 |
1 |
4 |
|a The business of economics/
|c John Kay
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| 260 |
1 |
4 |
|a Oxford:
|b Oxford University Press,
|c 1996
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| 300 |
1 |
4 |
|a xii, 216 σ. ;
|c 24 εκ.
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| 500 |
1 |
4 |
|a Βιβλιογραφία: σ. 207-210. Ευρετήριο
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| 500 |
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4 |
|a Includes bibliographical references and index.
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| 505 |
0 |
4 |
|a List of figures -- List of tables -- Part I. Economics in business -- 1. Economics and business -- 2. The failures of forecasting -- 3. Economic models. What is a macroeconomic model? The uses of models -- 4. Uses and abuses of economics. Taxis or taxes? The death of economics? 5. Can there be a science of business? Quacks and gurus. Galileo's telescope. Good food costs less at Sainsbury's -- Part II. Competitive advantage -- 6. The structure of strategy -- 7. Competitive advantage -- 8. Adding value -- 9. No free lunches. The irrelevance of finance. Father Christmas does not exist -- 10. The competitive advantage of nations -- Part III. Corporate personality: shareholders and stakeholders -- 11. Relationships and commitments. Trust or contract? Characteristics and policies. Objectives and outcomes -- 12. Contracts or relationships -- 13. Corporate governance -- 14. The customer corporation -- 15. Inclusive economies -- Part IV. Using economics -- 16. Applying economics. Just rewards. What's in a name? Reflections from the seaside. Falling prices. Blessed are the metal bashers -- 17. The strategic audit -- 18. Pricing the tunnel -- 19. The media revolution -- 20. Firms and industries. Insurance with coffee. The sport of sheikhs. The Saatchi story. Best advice. The core business: do peaches need cream? When firms consolidate -- References -- Index
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| 650 |
1 |
7 |
|a Οικονομική
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| 650 |
1 |
7 |
|a Επιχείρηση
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| 650 |
1 |
7 |
|a Επιχειρήσεις
|
| 650 |
1 |
0 |
|a Economics
|
| 650 |
1 |
0 |
|a Business
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| 650 |
1 |
0 |
|a Business enterprises
|
| 650 |
1 |
7 |
|a Business
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| 650 |
1 |
7 |
|a Economics
|
| 650 |
1 |
7 |
|a Macroeconomics
|
| 650 |
1 |
7 |
|a Economic models
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| 650 |
1 |
7 |
|a Forecasts
|
| 650 |
1 |
7 |
|a Competition
|
| 650 |
1 |
7 |
|a Shareholders
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| 952 |
|
|
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|d 945l
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| 952 |
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|a GR-KaHUA
|b 59cca67b6c5ad13446034915
|c 998a
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|e 330 KAY
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|x m
|z Books
|
