Socialnomics : how social media transforms the way we live and do business /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Foreword
- Acknowledgments
- About this book
- Introduction
- Word of mouth goes world of mouth
- Social media = preventative behavior
- Social media = braggadocian behavior
- What we can learn from politics
- I care more about what my neighbor thinks than what google thinks
- Death of social schizophrenia
- Winners and losers in a 140-character world
- Next steps for companies and the "glass house generation"
- Social media rolodex and resources
- Social ROI
- Social success secrets (give them to me now!)
- Blogging : what works
- 100+ social media tools
- Making viral videos
- Social media for B2B
- Case studies
- Faqs
- Teacher and company resources & exercises
- About the author