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01502nam a2200205 a 4500 |
| 001 |
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20171111235805.0 |
| 008 |
130509s2013 njua b 001 0 eng d |
| 020 |
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|a 9781118232651
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| 082 |
0 |
4 |
|2 23
|a 658.872
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| 100 |
1 |
4 |
|a Qualman, Erik,
|d 1972-
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| 245 |
1 |
0 |
|a Socialnomics :
|b how social media transforms the way we live and do business /
|c Erik Qualman
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| 250 |
1 |
0 |
|a 2nd ed.
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| 260 |
1 |
0 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c [2013]
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| 300 |
1 |
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|a xviii, 316 p. :
|b ill. ;
|c 24 cm
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| 504 |
1 |
0 |
|a Includes bibliographical references (p. 299-310) and index
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| 505 |
0 |
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|a Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author
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| 650 |
0 |
0 |
|a Social media
|x Economic aspects
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| 952 |
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|a GR-ThIHU
|b 59cc1f716c5ad13446f85966
|c 998a
|d 945l
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