Marketing logistics /

Main Author: Christopher, Martin
Corporate Authors: Chartered Institute of Marketing, Chartered Institute of Marketing., Butterworth-Heinemann
Other Authors: Peck, Helen
Format: Book
Language:English
Published: Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing , 1997 .
Subjects:
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020 |a 0750622091 
050 1 4 |a HF5415.13  |b .C538 1997 
082 1 0 |a 658.5 
082 1 0 |2 21 ed.  |a 658.5 
100 1 0 |a Christopher, Martin 
245 1 0 |a Marketing logistics /  |c Martin Christopher ;with case study contributions by Helen Peck 
260 1 0 |a Oxford :  |b Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing ,  |c 1997 . 
300 1 0 |a vii, 162 p. :  |b ill. ;  |c 24 cm. 
500 1 0 |a "Published on behalf of the Chartered Institute of Marketing" . 
500 1 0 |a "Published on behalf of the Chartered Institute of Marketing" 
500 1 0 |a "Published on behalf of the Chartered Institute of Marketing" 
504 1 0 |a Includes bibliographical references and index. 
504 1 0 |a Περιέχει βιβλιογραφία 
504 1 0 |a Περιέχει βιβλιογραφικές αναφορές και ευρετήριο 
650 1 0 |a Business logistics 
650 1 0 |a Marketing  |x Management 
650 1 0 |a Marketing  |x Management 
650 1 0 |a Business logistics 
650 1 0 |a Customer relations 
650 1 0 |a Competition 
650 1 7 |a Μάρκετινγκ  |x Διοίκηση και οργάνωση 
650 1 7 |a Διαχείριση διακίνησης εμπορευμάτων 
700 1 7 |a Peck, Helen 
700 1 7 |a Peck, Helen 
710 2 7 |a Chartered Institute of Marketing 
710 0 7 |a Chartered Institute of Marketing. 
710 0 7 |a Butterworth-Heinemann 
710 2 7 |a Chartered Institute of Marketing 
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