Description: Marketing logistics /

Main Author:	Christopher, Martin
Corporate Authors:	Chartered Institute of Marketing, Chartered Institute of Marketing., Butterworth-Heinemann
Other Authors:	Peck, Helen
Format:	Book
Language:	English
Published:	Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing , 1997 .
Subjects:	Business logistics Marketing > Management Customer relations Competition Μάρκετινγκ > Διοίκηση και οργάνωση Διαχείριση διακίνησης εμπορευμάτων

Item Description:	"Published on behalf of the Chartered Institute of Marketing" . "Published on behalf of the Chartered Institute of Marketing" "Published on behalf of the Chartered Institute of Marketing"
Physical Description:	vii, 162 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index. Περιέχει βιβλιογραφία Περιέχει βιβλιογραφικές αναφορές και ευρετήριο
ISBN:	0750622091