Fundraising when money is tight : a strategic and practical guide to surviving tough times and thriving in the future /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2009.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Pt. 1. Why you really ought to make changes in your fundraising program
- 1. What history teaches us
- 2. A proven way to anticipate the future
- 3. Three scenarios for economic recovery
- 4. Three possible fundraising strategies
- 5. Identify a winning strategy
- Pt. 2. How you can face the present more calmly and the future with confidence
- 6. Reassess the whole ball of wax : fundraising, marketing, communications
- 7. Strengthen your case for giving
- 8. Be content with one in the hand, forget the two that may be in the bush
- 9. Cut costs with a scalpel, not an ax
- 10. Fish where the big fish are
- 11. Stay close to your donors
- 12. Get personal with your donors
- 13. Step up your efforts online
- 14. Break down the silos
- 15. Summary : nine practical steps toward peace of mind.