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170303s 000 0 eng d |
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|a 9780470481325(pbk.)
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|a CY-NiUCY
|b eng
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|a HV41.2.W37 2009
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|a Warwick, Mal
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|a Fundraising when money is tight :
|b a strategic and practical guide to surviving tough times and thriving in the future /
|c Mal Warwick.
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| 250 |
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|a 1st ed.
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| 260 |
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|a San Francisco, CA :
|b Jossey-Bass,
|c c2009.
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| 300 |
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|a xl, 214 p. :
|b ill. ;
|c 21 cm.
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| 504 |
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|a Includes bibliographical references (p. 199-206) and index.
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| 505 |
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|a Pt. 1. Why you really ought to make changes in your fundraising program -- 1. What history teaches us -- 2. A proven way to anticipate the future -- 3. Three scenarios for economic recovery -- 4. Three possible fundraising strategies -- 5. Identify a winning strategy -- Pt. 2. How you can face the present more calmly and the future with confidence -- 6. Reassess the whole ball of wax : fundraising, marketing, communications -- 7. Strengthen your case for giving -- 8. Be content with one in the hand, forget the two that may be in the bush -- 9. Cut costs with a scalpel, not an ax -- 10. Fish where the big fish are -- 11. Stay close to your donors -- 12. Get personal with your donors -- 13. Step up your efforts online -- 14. Break down the silos -- 15. Summary : nine practical steps toward peace of mind.
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| 650 |
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|a Fund raising
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| 650 |
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|a Nonprofit organizations
|x Finance
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| 952 |
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|a CY-NiOUC
|b 5a0467fd6c5ad14ac1ef1ed4
|c 998a
|d 945l
|e HV41.2.W37 2009
|t 1
|x m
|z Books
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