Managing customer relationships on the internet /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier,
2006.
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| Series: | International business and management ;
18 |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065 |
Table of Contents:
- Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X.