Understanding media economics /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251315 |
Table of Contents:
- Cover; Contents; Chapter 1
- Introduction to Media Economics; Chapter 2
- Corporate Strategies; Chapter 3
- Economics of Advertising; Chapter 4
- Television Broadcasting; Chapter 5
- Television Production; Chapter 6
- The International Film Industry; Chapter 7
- Print Media; Chapter 8
- New Media; Chapter 9
- Media Economics and Public Policy; References; Index.