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01637nam a2200325 a 4500 |
| 001 |
1903881 |
| 005 |
20171111234739.0 |
| 008 |
040713s2002 enka ob 001 0 eng d |
| 020 |
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|a 9781412931861
|q (electronic bk.)
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| 020 |
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|a 141293186X
|q (electronic bk.)
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| 020 |
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|a 1280370386
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| 020 |
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|a 9781280370380
|q (pbk.)
|z 0761968741
|z 076196875X
|z 9780761968740
|q (pbk.)
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| 040 |
|
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|a INU
|b eng
|e pn
|z 9780761968757
|
| 050 |
|
4 |
|a P96.E25
|b D69 2002eb
|
| 100 |
1 |
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|a Doyle, Gillian.
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| 245 |
1 |
0 |
|a Understanding media economics /
|c Gillian Doyle.
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| 260 |
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|a London ;
|b Sage,
|c 2002.
|a Thousand Oaks, Calif. :
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| 300 |
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|a 1 online resource (vii, 184 pages) :
|b illustrations
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| 504 |
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|a Includes bibliographical references (pages 175-180) and index.
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| 505 |
0 |
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|a Cover; Contents; Chapter 1 -- Introduction to Media Economics; Chapter 2 -- Corporate Strategies; Chapter 3 -- Economics of Advertising; Chapter 4 -- Television Broadcasting; Chapter 5 -- Television Production; Chapter 6 -- The International Film Industry; Chapter 7 -- Print Media; Chapter 8 -- New Media; Chapter 9 -- Media Economics and Public Policy; References; Index.
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| 650 |
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0 |
|a Mass media
|x Economic aspects.
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| 650 |
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6 |
|a Médias
|x Aspect économique.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industries
|x Service.
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| 650 |
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7 |
|a Mass media
|x Economic aspects.
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| 650 |
1 |
7 |
|a Massamediaindustrie.
|
| 650 |
|
7 |
|a Médias
|x Aspect économique.
|
| 650 |
0 |
7 |
|a Massenmedien.
|
| 650 |
0 |
7 |
|a Medienökonomie.
|
| 856 |
4 |
0 |
|a Werbung.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251315
|
| 952 |
|
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|a CY-NiOUC
|b 5a04664e6c5ad14ac1eee9de
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
