Persuasive business proposals : writing to win more customers, clients, and contracts /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM,
©2004.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=148999 |
Table of Contents:
- The challenges you face
- A good proposal is hard to find
- Why the Inuit hunt whales and other secrets of customer behavior
- The structure of persuasion
- Developing a client-centered message every time you write
- Understanding the customer : the Cicero principle
- Establishing your credibility
- An overview of the proposal development process
- Writing from the right brain : getting your ideas organized
- Presenting a winning value proposition
- The structure of the letter proposal
- The structure of the formal proposal
- Writing research proposals and proposals for grants
- What to do after you submit
- Writing in the midst of a storm : how to deal with bad news and negative publicity
- Creating a proposal center of excellence
- Proposal metrics : how to measure your success
- Give the reader a KISS!
- Word choice : six traps to avoid
- Sentence structure : maximizing your clarity
- Editing your proposal.