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02156nam a2200325 a 4500 |
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20171111234736.0 |
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060322s2004 nyua o 001 0 eng d |
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|a 0814427588
|q (electronic bk.)
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|a 9780814427583
|q (electronic bk.)
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|a 9780814471531
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|a 0814471536
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|a N$T
|b eng
|e pn
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4 |
|a HF5718.5
|b .S26 2004eb
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| 100 |
1 |
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|a Sant, Tom.
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| 245 |
1 |
0 |
|a Persuasive business proposals :
|b writing to win more customers, clients, and contracts /
|c Tom Sant.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New York :
|b AMACOM,
|c ©2004.
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| 300 |
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|a 1 online resource (viii, 248 pages) :
|b illustrations
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| 505 |
0 |
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|a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
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| 650 |
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0 |
|a Proposal writing in business.
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| 650 |
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0 |
|a Persuasion (Rhetoric)
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| 650 |
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4 |
|a Proposal writing in business.
|
| 650 |
|
4 |
|a Persuasion (Rhetoric)
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Investments & Securities
|x General.
|
| 650 |
|
7 |
|a Proposal writing in business.
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| 650 |
|
7 |
|a Persuasion (Rhetoric)
|
| 650 |
|
7 |
|a Persuasion (Rhetoric)
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| 856 |
4 |
0 |
|a Proposal writing in business.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=148999
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| 952 |
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|a CY-NiOUC
|b 5a0466056c5ad14ac1eee178
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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