Table of Contents: Cashing in with content :

Main Author:	Scott, David Meerman.
Format:	Book
Language:	English
Published:	Medford, N.J. : Information Today, ©2005.
Subjects:	Electronic commerce. Electronic commerce > Management. World Wide Web. Internet. Internet searching > Study and teaching. BUSINESS & ECONOMICS > Marketing > Telemarketing. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. COMPUTERS > Electronic Commerce (see also headings under BUSINESS & ECONOMICS > E-Commerce)
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=140091

Table of Contents:

""Interactive Tutorials: Internet Search Tips and Mouse Exercise""""Tutorial: Site Clustering and Filtering""; ""The Information Cycle""; ""Information Literacy Online Tutorials""; ""Finding Tutorials""; ""Tutorials: Worth the Effort?""; ""Chapter 5: Organization: Focus, Length, and Goals""; ""Primary Session Focus""; ""Pure Web Searching""; ""Basic Internet Training""; ""Advanced Internet Training""; ""Part of Multiple Sessions""; ""Course-Integrated Bibliographic Instruction""; ""Session Length""; ""Variations in Length""; ""Ideal Length""; ""The Burnout Paradox""; ""Goal Setting""
""A Collection of Goals""""How Many Main Goals?""; ""Specific Objectives""; ""Bringing It All Together""; ""Chapter 6: Terminology""; ""Importance of Terminology""; ""Definitions""; ""Search Engine""; ""Directory""; ""Portal""; ""Metasearch Engine""; ""Ad Bidding Engine""; ""Answer Engine""; ""Metasite""; ""News Search Engine""; ""Opinion Engine""; ""Site Search Engine""; ""Invisible Web""; ""Other Terminology Distinctions""; ""Final Thoughts on Terminology""; ""Chapter 7: Content: Web Search Features""; ""Search Features""; ""Phrase Searching""; ""Boolean Searching""; ""Truncation""