Cover Image

Cashing in with content : how innovative marketers use digital information to turn browsers into buyers /

Main Author: Scott, David Meerman.
Format: Book
Language:English
Published: Medford, N.J. : Information Today, ©2005.
Subjects:
Electronic commerce.
Electronic commerce > Management.
World Wide Web.
Internet.
Internet searching > Study and teaching.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
COMPUTERS > Electronic Commerce (see also headings under BUSINESS & ECONOMICS > E-Commerce)
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=140091
Item Description:Includes index.
Physical Description:1 online resource (xx, 256 pages) : illustrations
ISBN:1573879592
9781573879590
9781937290276
1937290271
9781937290269
1937290263

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