Selling to newly emerging markets /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Westport, Conn. :
Quorum Books,
1998.
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Subjects: | |
Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=77818 |
Table of Contents:
- ""Contents""; ""Tables and Figures""; ""Emerging Market Development""; ""Newly Emerging Markets""; ""Benefits of the International Program""; ""Emerging Market Characteristics""; ""Targeting the Emerging Market""; ""Risk Management""; ""Payment Risk""; ""Trade Barriers""; ""Intellectual Property Risk""; ""Political Risk""; ""The International Business Plan""; ""Entry Strategies""; ""Independent Distributors""; ""Foreign Agents""; ""In-Country Field Sales""; ""Technology Transfers""; ""Strategic Alliances""; ""Service Exports""; ""Russia and the Newly Independent States""
- ""The Russian Federation""""Belarus""; ""Ukraine""; ""Central Asian Republics""; ""Kazakstan""; ""Eastern Europe""; ""Hungary""; ""Czech Republic and Slovakia""; ""Selected Bibliography""; ""Index""