Pictorial metaphor in advertising /

Main Author: Forceville, Ch.
Format: Book
Language:English
Published: London ; New York : Routledge, 1996.
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70808
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100 1 |a Forceville, Ch.  |q (Charles) 
245 1 0 |a Pictorial metaphor in advertising /  |c Charles Forceville. 
260 |a London ;  |b Routledge,  |c 1996.  |a New York : 
300 |a 1 online resource (x, 233 pages) :  |b illustrations 
504 |a Includes bibliographical references (pages 223-230) and index. 
650 0 |a Symbolism in advertising. 
650 0 |a Pictures  |x Printing. 
650 0 |a Metaphor. 
650 0 |a Advertising layout and typography. 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion. 
650 7 |a Advertising layout and typography. 
650 7 |a Metaphor. 
650 7 |a Pictures  |x Printing. 
856 4 0 |a Symbolism in advertising.  |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70808 
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