Description: Pictorial metaphor in advertising /

Main Author:	Forceville, Ch.
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 1996.
Subjects:	Symbolism in advertising. Pictures > Printing. Metaphor. Advertising layout and typography. BUSINESS & ECONOMICS > Advertising & Promotion.
Online Access:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70808

Physical Description:	1 online resource (x, 233 pages) : illustrations
Bibliography:	Includes bibliographical references (pages 223-230) and index.
ISBN:	0203064259 9780203064252