Globalization and its managerial implications /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Quorum Books,
2001.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70060 |
Table of Contents:
- Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland
- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri
- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens
- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao
- A resource-based model of the internationalization process of the firm / D. Deo Sharma
- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt
- International sourcing : entering and exiting different networks / Per Servais'
- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao
- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou
- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao
- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen
- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski
- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi
- International technology alliances : recent trends in the IT sector / P.M. Rao
- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen
- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies
- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.