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| LEADER |
03417nam a2200337 a 4500 |
| 001 |
1891697 |
| 005 |
20171111234719.0 |
| 008 |
020710s2001 ctua ob 001 0 eng d |
| 020 |
|
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|a 0313002800
|q (electronic bk.)
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| 020 |
|
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|a 9780313002809
|q (electronic bk.)
|z 1567202632
|q (alk. paper)
|q (alk. paper)
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| 040 |
|
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|a N$T
|b eng
|e pn
|z 9781567202632
|
| 050 |
|
4 |
|a HF1416
|b .G575 2001eb
|
| 245 |
0 |
0 |
|a Globalization and its managerial implications /
|c edited by C.P. Rao.
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| 260 |
|
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|a Westport, Conn. :
|b Quorum Books,
|c 2001.
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| 300 |
|
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|a 1 online resource (xvii, 302 pages) :
|b illustrations
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.
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| 650 |
|
0 |
|a Export marketing.
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| 650 |
|
0 |
|a International business enterprises
|x Management.
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| 650 |
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0 |
|a Competition, International.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x International
|x General.
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| 650 |
|
7 |
|a Competition, International.
|
| 650 |
|
7 |
|a Export marketing.
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| 650 |
|
7 |
|a International business enterprises
|x Management.
|
| 650 |
1 |
7 |
|a Internationalisatie.
|
| 650 |
1 |
7 |
|a Internationale marketing.
|
| 650 |
1 |
7 |
|a Internationale ondernemingen.
|
| 650 |
1 |
7 |
|a Management.
|
| 700 |
1 |
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|a Rao, C. P.
|
| 856 |
4 |
0 |
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70060
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| 952 |
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|a CY-NiOUC
|b 5a04643a6c5ad14ac1eeada2
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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