Persuasive business proposals : writing to win customers, clients, and contracts /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
AMACOM,
©1992.
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| Subjects: | |
| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2090 |
Table of Contents:
- The challenge you face
- A good proposal is hard to find
- How persuasion happens : the "persuasive 4-mula"
- The source : establishing your credibility
- The message : developing a client-centered approach every time you write
- The channel : harnessing the power of the persuasive paradigm
- The receiver : using the Cicero principle to reach the audience
- An overview of the proposal development process
- Developing a winning strategy
- Writing from the right brain : getting your ideas organized
- Formatting the letter proposal
- Formatting the formal proposal
- Formatting research proposals and proposals for grants
- Automating the process
- Dressing your proposals for success
- Give the reader a kiss
- Word choice : four traps to avoid
- Sentence structure : maximizing your clarity
- Editing your proposal.