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01835nam a2200253 a 4500 |
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1879918 |
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20171111234702.0 |
| 008 |
920519s1992 nyua o 001 0 eng d |
| 020 |
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|a 0585024367
|q (electronic bk.)
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| 020 |
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|a 9780585024363
|q (electronic bk.)
|z 0814451004
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| 040 |
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|a N$T
|b eng
|e pn
|
| 050 |
|
4 |
|a HF5718.5
|b .S26 1992eb
|
| 100 |
1 |
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|a Sant, Tom.
|
| 245 |
1 |
0 |
|a Persuasive business proposals :
|b writing to win customers, clients, and contracts /
|c Tom Sant.
|
| 260 |
|
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|a New York :
|b AMACOM,
|c ©1992.
|
| 300 |
|
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|a 1 online resource (x, 214 pages) :
|b illustrations
|
| 500 |
|
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|a "A Sue Katz & Associates book."
|
| 505 |
0 |
|
|a The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
|
| 650 |
|
0 |
|a Proposal writing in business.
|
| 650 |
|
0 |
|a Persuasion (Rhetoric)
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Business Writing.
|
| 650 |
|
7 |
|a Persuasion (Rhetoric)
|
| 856 |
4 |
0 |
|a Proposal writing in business.
|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2090
|
| 952 |
|
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|a CY-NiOUC
|b 5a0462866c5ad14ac1ee7a14
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
|
