Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /
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| Format: | Book |
| Language: | English |
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Cambridge ; New York :
Cambridge University Press,
2011.
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| Online Access: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=400637 |
Table of Contents:
- The second lever: UsefulnessFunctional benefits; Identity-related benefits; Empirical support; The third lever: Unity; Identification; Empirical evidence; Trust; What the research shows; Summary; Endnotes; Further reading; SIX How context influences the process; The significance of context; UPS and location; Going beyond "one size fits all"; Stakeholder context; Closeness; Closeness as a multiplier; A deeper look at the studies; Caring; Studies on caring; Characteristics; Demographics; Cultural differences; Company context; CR type; Distinctiveness; The importance of "fit"; Communication.
- Looking at the downsideCore business; Product quality; Marketing strategy; Company characteristics; Reputation; Company size and demographics; Organizational culture; Summary; Endnotes; Further reading; PART III Putting insight into action; SEVEN Co-creating CR strategy; Co-creating CR initiatives: Some background; Getting the needed involvement; Four steps to successful CR formulation; Articulation; Generation; Engaging individual stakeholders; Laddering; Distillation; Selection; Creating partnerships; Creating experiments and looking at research results; Implementation.